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Corporate Identity
The design of
corporate identity, or branding, is a process of changes that evolves
from an initial concept. On a daily basis, the elements of your
corporate identity package are some of the most heavily used business
tools. These tools can include letterhead, envelopes, business cards,
advertisements, web sites, billboards, trade show displays, digital
templates, and more.
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Annual
Reports
Even though
dollars and sense can be static at times, a visually appealing
presentation of your company's annual report can also be filled
with graphics, colorful charts, illustrations and photographs
(old and new). We can also add paper treatments inside like
onion skin, and perhaps an embossed gold foil logo on the
front cover to give it that added "corporate" look!
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Pocket
Folders
The traditional
all-together "package". Not just for people who sell face-to-face
and need to leave behind brochures, flyers and a business card,
but also this versatile pocket folder can be specialized with all
kinds of sleeves, pockets, and special die cuts made for business
cards, rolodex, and even postcards.
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Pop-Out
Brochures
These
brochures get more and more clever every day! From the single
opening pop-up concept, to the more extravagant multi-panel
brochure with pop-out windows, this concept is sure to captivate
your audience! Made from 110 pound cover stock, they're sturdy
too, and make great direct mail pieces.
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Postcards
& Table Tents
All shapes,
all sizes, mailed out or not -- these are a great inexpensive way
to advertise that occassional "special" you are having
and want your guests to know about. Direct mail postcards with that
mouth-watering product on the front will surely bring in the patrons!
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Multimedia
Packages
You've
got a great product, now you have to bundle it up, and ship
it out to your customer. Why not let The Lion's Den design
a multi-functional shipping box that includes a pocket for
your literature or brochure, and a place to hold your cd-rom,
dvd, or vhs media?
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Marketing
Collateral Packages
In many instances
you may need more than one method of collateral. For example, you
might not only need a corporate brochure, but also, a pocket folder,
sales sheet template, a small version of your corporate brochure
for direct mailing purposes, and business cards. At The Lion's Den,
we take the graphic concept and design throughout, for a "complete"
corporate look.
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Product
Sheets
From recipe
cards numbering in the hundreds, to computer software and
hardware retailers, they all have one unique thing in common
-- the placement of titles, logos, overall color treatment,
etc., are the same throughout every piece, providing consistent
graphic design companies are looking for.
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Trade
Show Displays
It's that time
of year again, the annual trade show is here. Do we want a new exhibit
or go with the old one we've been using for years? Visual marketing
techniques have long surpassed the early years of bulky, fragile
material to todays more modular and self-contained displays that
won't bust your budget or your back. You can even rent instead of
buying!
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Ad
Design
Large
or small format advertising such as newspaper tabloid inserts
or magazine ads must be eye catching in order to hold the
viewer's attention. Like in most advertising, advertisers
may only have a second or two to captivate their audience
and inspire them to call or visit you.
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Logo Design
What goes into
the graphic design of a logo? Elements to think about are color
usage, typography style, use of space and images, but must include,
forethought about how the logo will be used throughout various platforms
including stationary. Subsequently, logos can be altered such as
the usage in local advertisements versus offset printing.
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